MORE THAN A MEAL; IT’S AN EXPERIENCE.
Black Rock Steakhouse is an award winning steakhouse specializing in Certified Angus Beef steaks served on a sizzling 755-degree stone at the customer’s table creating a guest experience like no other. The Customers cook the steaks at their table utilizing the 755-degree stone. This new volcanic rock cooking method is the newest phenomenon in the culinary world because not only does it create a memorable dining experience it, it ensures the customers a hot, juicy, and flavorful bite of steak from the first bite to the last.
With a full menu that features a combination of original recipes and popular favorites, there is something for everyone and a wide range of price points. Black Rock also provides an extensive wine selection, a variety of traditional and craft beers as well as a full liquor bar.
HIGH VOLUME BUSINESS.
Black Rock is a high volume business model, but it is easier to operate than other full service restaurants. We serve top quality Certified Angus Beef steaks, but unlike traditional steak houses we leave the steak cooking to the customers. With customers cooking their own steak that allows us to reduce our staffing needs, almost eliminate waste and minimize service times to crease a simplified restaurant model. This also results in a small kitchen staff and does not require the highly trained chefs that other full service restaurants have. Black Rock is a high revenue business model that is driven by the guest experience and a simplified kitchen operation.
MINIMIZE THE CHAOS.
A typical Saturday at the affiliate locations does similar revenue for the day, but the operation is completely different. The kitchen is orderly and calm, with the grill often being the slowest area. The difference is our steaks. Instead of the normal cook time, concern of the proper doneness
and coordination with other menu items, each steak is simply placed on the hot stone with the proper side items and served to the table. A process that takes two minutes rather than the fifteen to twenty minutes of a typical steakhouse. Waste is eliminated because no steaks are returned because they are not cooked properly. The result is a guest dining experience beyond compare and a simplified operating model for the restaurateur.
Black Rock’s Volcanic Granite Stones are a game changer in the restaurant industry!
Drives more customers to your restaurant
Increases the average spend
Persuades customers to come back more often
Reduces kitchen labor costs
Nearly eliminates returned steaks
Makes more profit for you
Holiday’s and/or any occasions are typically the busiest times of the year for many steakhouses. The guest experience suffers, the kitchen is in total chaos, fifty plus tickets on the grill, expo and grill coordinating the timing of steaks cooked to different doneness and other menu items being prepared all so that they come out hot and at the same time. It is a nearly impossible task to master, so orders are returned by guests because they are not cooked properly, or are not hot and fresh and need to be recooked on the fly creating further chaos in the kitchen.
Skip the headache, Black Rock’s concept makes steak impossible to be cooked improperly, the food is always hot due to the sizzling rock, and with the steaks cooking temperatures no longer a concern it is easier on the kitchen to get grill items done with less chaos, leaving the restaurant running smooth on such a busy holiday. This is also the case for all special occasions that come through a restaurants door, it is an overall more seamless process at Black Rock Bar & Grill.
Black Rock is a restaurant with a casual and fun atmosphere as well a great bar for a relaxing, interactive and fun experience. It is a restaurant where the ideology and purity of the stoneage connects seamlessly with 21st century expectations of quality, variety, and service. Black Rock offers a full line of menu items to please every guest. In addition to signature “Black Rock” cooked steaks and seafood, you can also choose from a variety of prepped seafood and chicken dishes, pastas, Angus burgers, piled high sandwiches, fresh salads, homemade soups and more!
STEAKS & SEAFOOD
With a focus on quality and freshness, Black Rock serves only Certified Angus Beef seared on a super-heated black rock. Our signature item is our $18.99 sirloin steak that is satisfying for even the most discerning steak lover. Served sizzling hot allowing each guest to get involved in the
cooking method and control exactly to what doneness each bite is prepared. We also offer a selection of other popular Certified Angus Beef cuts including our New York Strip, Ribeye, and Filet. Flavor can be expanded upon further with our selection of sensational seasonings and sauces including Montreal Seasoning, Garlic Rub, Casino Butter, our Louisiana Dream sauce and our creamy Black Rock sauce. Choose a favorite for your meal or have something different with every bite. At Black Rock each guest cooks and seasons their meat to perfection, just the way they like it.
But don’t forget the best kept secret at Black Rock: our seafood. We offer jumbo sea scallops, lobster, ahi tuna and shrimp each of which guest can cook right in front of them on the hot rock for hot and delicious seafood. You have never had seafood like Black Rock seafood.
Our selection of appetizers includes a number of signature items that utilize the hot stone, further enhancing the Black Rock experience and keeping the appetizers hot while you enjoy them. One being our popular Pretzel and Cheese Fondue, large soft pretzels baked to the perfect soft bite, buttered and lightly salted. The pretzels are served with garlic cream cheese and nacho cheese fondue on the hot stone, keeping the cheeses the perfect temperature while you savor every pretzel. Other hot stone appetizers include, our delectable spinach artichoke dip, lobster dip, bubbling shrimp on a stone and our mile-high onion ring tower. We have the WOW factor when it comes to our appetizers.
Customers can watch a volcano set fire right before their eyes with our sparkling Black Rock Volcano Brownie, or reminisce on being at a carnival with our Funnel Fondue powdered elephant ear sticks. Our wide amount of dessert choices will guarantee to crave any sweet tooth!
Black Rock Steakhouse, is a unique opportunity for dinners as well as investors. Our sizzling steaks cooked tabletop on the black rocks create a unique dining experience that is perfectly complimented by the flavors of the food and the energy of the experience in a franchise opportunity that is like no other. And the results speak for themselves with high average unit, Black Rock is the combination of a unique dining experience with an operating model that simplifies the typical full service restaurant business. We look forward to sharing more with you about our exciting opportunity.
High average unit annual revenue
Experiential cooking that appeals to diners of all ages
Simplified restaurant kitchen operation
High quality food at affordable prices
Items cooked on the Black Rock stay hot until the last bite
Full-service bar that increases average ticket and drives late-night business
Has appeal for both group events or a night alone
Casual and fun atmosphere featuring TVs with sports broadcast
Attractive revenue-to-start-up ratios
Operational training and support
Black Rock provides an extensive training and support program to help you every step of the way. It all starts with at least four weeks of training at our corporate locations for your general manager, back of the house manager and one other key employee. This initial training occurs approximately 60 days prior to your restaurant opening and teaches your key management staff what they need to run your restaurant.
When you open your restaurant we also provide a training team to assist you at your location to help train your staff and to assist during your first week of business. Training continues after your opening with your personal Franchise Business Advisor who works with you step by step on an ongoing basis.
The Federal Trade Commission regulates what Black Rock is allowed to disclose to potential franchisees. As you proceed through the process of purchasing your Black Rock restaurant, you will receive the Franchise Disclosure Document (FDD) that details more about the business opportunity and your expected startup expenses as well as some financial information related to our franchise. We also provide an Earnings Claim that provides you financial information related to our affiliate locations.
The estimated initial investments to establish a Black Rock franchise is from $1,534,940 to $2,994,625. This includes a franchise fee as well as your first three month’s rent, restaurant furnishings, fixtures and equipment, location build out, small wares, plate ware, inventory, point of sale system, grand opening marketing, blueprints, signage, permits and working capital to open your business.
Black Rock does not offer any direct financing but we can recommend some third party financing options for you. If you have a retirement fund we can also recommend some great programs that allow you to borrow against your retirement fund without paying penalties or taxes.
Available capital and good credit
Solid business experience with restaurant experience preferred
Knowledge of the trade area where the store will be located
Passion for service